Event overview
The aim of this seminar is to introduce the methodology of art-based research in the context of consumer culture research. The seminar will include a methodological overview and practical examples of art-based research conducted by the presenter. Practical examples will include work engaging such media as painting, mixed media installations, video, and interactive performance. We will further discuss the potential of the methodology for conducting research in a variety of fields as well as engaging in public pedagogy and other forms of outreach.
In the past few decades, there has been a growing amount of interest toward alternative research methods within consumer culture research. The goal of such approaches is to engage understanding in a more multisensory, bodily, and experiential manner. While aiming to transgress traditions of research, alternative approaches often end up inadvertently repeating existing structures of knowledge. To provide a perspective on how alternative methods could utilise the full power of the tools they propose to use in research, this seminar introduces art-based research (ABR) in the context of consumer culture research. ABR is a process-oriented methodology that involves taking on artistic practice as part of research. The approach is interactive, contextualised, and co-created, employing a different approach to what knowledge is, how and when knowledge is created, and who is a part of knowledge-creation. The seminar will propose that, in addition to providing novel ways of exploring experiences, ABR can become an important political tool for critiquing traditions of and discussing power structures within academia.
Dr. Usva Anastasia Seregina is a Lecturer in Consumer Research at the Institute of Management Studies in Goldsmiths. Her work is based in consumer culture research, but is interdisciplinary, encompassing such fields, as consumer research, sociology, anthropology, performance studies, literature studies, art education, and media studies. Usva is also a practicing visual artist, with the focus of her artistic work often overlapping with her academic endeavours. As part of her practice, Usva is developing various performance-based and art-based research methodologies. In both her artistic and academic work, she explores the role and meaning of consumption in contemporary culture, specifically focusing on topics of fantasy, imagination, and aesthetics.
http://www.usvaseregina.com
http://www.facebook.com/usvaseregina
@usva.seregina
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 27 Feb 2019 | 11:00am - 1:00pm |
Accessibility
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