Event overview
Gain a clear understanding of how search engines work, how to use SEO to improve a website's organic visibility and how to benefit from those skills in your future career.
Last year, 1.2 trillion searches were performed online. 93% of those searches took place on Google. With the rising cost of online advertising and the decline of organic reach on Social Media, brands are increasingly turning towards SEO to reach their target markets. As a result, demand for SEO skills has never been higher with double-digit growth in sector-related salaries.
In this presentation, Danny Richman will demonstrate how SEO can be used by businesses and organisations wishing to reach their target markets as a vital part of their brand strategy. Using real-world examples and practical demonstrations, attendees will gain a clear understanding of how to drive qualified search visitors to any website.
Danny Richman is one of the UK's leading search engine optimisation experts and the founder of Richman SEO Training.
Danny has been helping businesses and organisations grow their online traffic since the birth of the internet. His clients include the BBC, Arsenal FC and the John Lewis Partnership. He is a regular speaker at several international events on the topic of Search Marketing and the Psychology of Online Behaviour. Danny also acts as a volunteer mentor to the Prince’s Trust helping disadvantaged young people start their own business. More information about Danny can be found here: http://www.seotraininglondon.org
Eligibility
All current or former IMS students.
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 14 Mar 2019 | 11:00am - 1:00pm |
Accessibility
If you are attending an event and need the College to help with any mobility requirements you may have, please contact the event organiser in advance to ensure we can accommodate your needs.
