Event overview
Exploring the state of algorithmically enabled digital advertising on the web today.
Digital advertising is a ubiquitous feature of the contemporary web. Ads pervade the user experience of browsing, communicating, searching, buying, and selling in online spaces.
Users of these spaces and buyers alike are sold the idea that digital ads are personalised, or tailored to the individual interests of their targets, entangling digital advertising in the algorithmically enabled collection and monetisation of personal data.
This panel explores the state of algorithmically enabled digital advertising on the web today.
Marc Andrejevic (Monash) and Nic Carah (Univeristy of Queensland) will draw on their research with the ADM+S Centre in Australia and data collected via the Australian Ad Observatory.
Andrejevic wil luse this collection to examine how scam ads for Bitcoin exchanges invite a form of “conspiracy believing,” while Carah will analyse ad sequences to argue that advertising should be thought of as tuned rather than targeted, situating the cultural logic of advertising in larger flows of digital media.
From Goldsmiths, Clea Bourne will provide an analysis of martech to argue that the software industry has become the new ‘promotional leviathan’; Alison Lynch examines what’s at stake in the trade in household data; and Scott Wark argues that understanding digital ad audiences as temporary, ‘contingent’ constructions allows us to understand how attention can be turned into a speculative asset.
Chaired by Nate Tkacz.
Marc Andrejevic is a Professor of Communications and Media Studies at Monash University.
Clea Bourne is a Reader in Media, Communications and Cultural Studies at Goldsmiths, University of London.
Nicholas Carah is Associate Professor in the School of Communication and Arts at The University of Queensland.
Nate Tkacz is a Professor of Digital Media and Culture, Media, Communications and Cultural Studies at Goldsmiths, University of London.
Scott Wark is a Lecturer in Visual Cultures at Goldsmiths, University of London.
Alison Winch is a Lecturer in Promotional Media, Communications and Cultural Studies at Goldsmiths, University of London.
Dates & times
| Date | Time | Add to calendar |
|---|---|---|
| 5 Nov 2024 | 3:00pm - 5:00pm |
Accessibility
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