Hosany, A R S; Hosany, S and He, H. 2022. Children Sustainable Behaviour: A Review and Research Agenda. Journal of Business Research, 147, pp. 236-257. ISSN 0148-2963
Dr Shaheen Hosany
Staff details
Position
Lecturer in Marketing, Programme Director MSc Marketing and Technology
Department
Institute of Management Studies
S.Hosany (@gold.ac.uk)
Goldsmiths Research Centres/Groups
Shaheen Hosany researches children, families, resource scarcity and sustainability.
Shaheen’s research lies at the intersection of marketing, psychology and behavioural economics. Her works address challenge-led and impactful topics such as scarcity and environmental sustainability. Her research aligns with the principles of Responsible Research in Business and Management, supporting the goal of utilizing Better Marketing for a Better World. Her work provides valuable insights into under-researched areas: young children and families. Shaheen publishes in leading journals: Journal of the Academy of Marketing Science and Journal of Business Research; she serves on the editorial board of Qualitative Market Research.
Shaheen has presented at various conferences: Academy of Marketing, EMAC and ACR. She has extensive teaching experience from the University of Surrey, Brunel University London (MBA) and Royal Holloway. Shaheen Hosany joined the IMS after completing her PhD at the University of Surrey. Prior to her PhD, Shaheen worked for Procter and Gamble UK.
Academic qualifications
- BSc (Hons) Management with Marketing
- MSc International Marketing
- PhD Business and Management
- Fellow of the Higher Education Academy
Teaching and supervision
Current Doctoral Student: Zainab Tariq (Jan 2024 - Now). Topic: Resource Scarcity in Subsistence Economies
Research interests
Scarcity
Sustainability
Family consumption
Children consumers
Featured publications
New Market Entry: Hunting for an Effective Marketing Strategy for the Prime Brand
Hosany A. R. S. 2024 Sage Data Decisions
On the strategic use of product scarcity in Marketing
Hamilton R. W. & Hosany A. R. S 2023 Journal of the Academy of Marketing Science.
It’s part of the “new normal”: Does a global pandemic change employees’ perception of teleworking?
Ameen N., Papagiannidis S., Hosany A. R. S. & Gentina E. 2023 Journal of Business Research, 164, 113956
Family responses to resource scarcity
Hosany A. R. S. & Hamilton R. W. 2022 Journal of the Academy of Marketing Science, pp.1-31.
Children sustainable behaviour: A review and research agenda
Hosany A.R.S. Hosany S. & He H. 2022 Journal of Business Research, 147, pp.236
Grants and awards
2024:
JAMS Sheth Foundation Best Paper Award (Finalist)
On the strategic use of product scarcity in marketing: Shortlisted as one of the top 10 papers published in 2023
2024:
JAMS Sheth Foundation Best Paper Award (Finalist)
Family responses to resource scarcity: Shortlisted as one of the top 10 papers published in 2023
2024:
Academy of Marketing Research Funding
Early Career Researchers: In Pursuit of Impact
2024:
The Unintended Consequences of Secondary School Decision-Making
British Academy/Leverhulme Small Research Grants
2023:
Professor Michael J. Baker Annual Thesis Awards
Recognizing the originality and significance of Shaheen's research with a focus on society, she was honoured with the Professor Michael J. Baker Inaugural Doctoral Thesis Award (First Place)
Publications and research outputs
Article
Hosany, A R S and Hamilton, R W. 2023. Family Responses to Resource Scarcity. Journal of the Academy of Marketing Science, 51(6), pp. 1351-1381. ISSN 0092-0703
Hamilton, R W and Hosany, A R S. 2023. On the strategic use of product scarcity in marketing. Journal of the Academy of Marketing Science, 51(6), pp. 1203-1213. ISSN 0092-0703
Ameen, Nisreen; Papagiannidis, Savvas; Hosany, A R S and Gentina, Elodie. 2023. It’s part of the “new normal”: Does a global pandemic change employees’ perception of teleworking? Journal of Business Research, 164, 113956. ISSN 0148-2963
Book Section
Hosany, A R S and O'Brien, J. 2021. Welcome to Ryan's World. In: , ed. SAGE Business Cases. London: SAGE Publications. ISBN 9781529759082
Conference or Workshop Item
Hosany, A R S and Hamilton, R W. 2023. 'Responses to financial scarcity and consumer literacy'. In: 53rd Annual Conference of the Association for Consumer Research (ACR 2023). Seattle, United States 26 - 28 October 2023.
Hosany, A R S and Cappellini, B. 2023. 'Vulnerable families, financial scarcity and consumption'. In: Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, United Kingdom 3 - 6 July 2023.
Hosany, A R S. 2023. 'Family financial decision-making and consumption'. In: Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, United Kingdom 3 - 6 July 2023.
Professional projects
Guest Editor, Special Issue on Disruptions and Consumer Resilience, Journal of Marketing Management
https://www.jmmnews.com/disruptions/
Environmental Literacy for Schools: I collaborate with schools to promote environmental literacy and children sustainable behaviours.
Media engagements
Conferences and talks
Hosany, A. R. S. (2024). Childhood Socio-Economic Status, Disruptions and Consumer Resilience
In C. Strong et al. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Marketing: Fusing resilience and power for public value–igniting marketing social spirit
Hosany, A. R. S. and Cappellini, B. (2023). Vulnerable Families, Financial Scarcity and Consumption. Academy of Marketing
In F. Kerrigan (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, ISBN Number: 978-1-3999-58042
Hosany, A. R. S. (2023). Family Financial Decision-Making and Consumption. Academy of Marketing
In F. Kerrigan (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, ISBN Number: 978-1-3999-58042
Hosany, A. R. S. and Hamilton, R. W. (2023). Responses to Financial Scarcity and Consumer Literacy
In L. N. Chaplin, P. Raghubir & K. Wilcox (Eds) Advances in Consumer Research (51). ISBN Number: 978-0-915552-84-9
Hosany, A. R. S., Hosany, S. and He, H. (2022). Sustainable Children Consumption: A Systematic, Integrative Framework and Research Agenda
In S. Roper & C. McCamley (Eds.), Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life, University of Huddersfield, ISBN: 9781862182127
Hosany, A.R.S. (2022). Family Responses to Resource Scarcity. Ageing and Consumption Seminar, Surrey Sociology
Hosany, A.R.S. and Hamilton, R.W. (2021). Understanding Family Responses to Resource Scarcity
In T. W. Bradford, A. Keinan & M. Thomson (Eds) Advances in Consumer Research (XLIX), ISBN: 978-0-915552-82-5
Hosany, A. R. S and Floh, A (2020). Theorising Children Influence in Consumer Research: Towards an Integrative Model
Proceedings of the European Marketing Academy, 49th, (62552)
Hosany, A. R. S (2019). Children Influence and Impulse Buying: The Mediating Effect of Parental Self-Regulation
In J. Egan (Ed.), Proceedings of Academy of Marketing 2019 Annual Conference and Doctoral Colloquium: When You Tire of Marketing, You Tire of Life, Regent’s University London, ISBN 978-1-5272-4262-3