Dr Vikram Kapoor

Staff details

Position

Lecturer in Marketing

Department

Institute of Management Studies

Email

v.kapoor (@gold.ac.uk)

Goldsmiths Research Centres/Groups

Vikram’s research focuses on consumer identity projects, stigmatized subpopulations, and religion and consumption.

Dr Vikram Kapoor joined the Institute of Management Studies in 2022. He has previously held academic roles at Birkbeck, University of London. Vikram obtained his PhD from the University of Limerick in Ireland and Mphil from Bocconi University in Italy. He graduated from St. Xavier's College, University of Calcutta, with an MCom and a BCom (Honors) degree.

Vikram won the 2019 ACR-Sheth Public-Purpose Dissertation Award and the 2021 AMS Review-Sheth Foundation Doctoral Competition for Conceptual Articles. His works have been published in the Journal of Public Policy & Marketing, Consumption Markets & Culture, Journal of Sustainable Tourism, Academy of Marketing Science Review, and Marketing Intelligence & Planning. Vikram serves on the Editorial Board of Consumption Markets & Culture and Festival Culture Research & Education, UK. He teaches Consumer Culture, Brand Management and Qualitative research methods. Vikram also serves as the Chair of the IMS PGT Exam Board.

Academic qualifications

PhD in Marketing and Management- University of Limerick, Ireland 2020
MPhil in Business Administration and Management (Marketing)- Bocconi University, Italy 2016
MCom (Marketing Management)- University of Calcutta, India 2010
BCom (Honors)- University of Calcutta, India 2002

Research interests

Consumer culture theory
Rituals and festivals
Religion and consumption
Atmospherics
Stigma and identity
Qualitative research methods

Grants and awards

2019: Winner, ACR-Sheth Public-Purpose Dissertation Award

2021: Winner, AMS Review-Sheth Foundation Doctoral Competition for Conceptual Articles

2021: Fellow, Academy of Marketing Science (AMS) Doctoral Consortium

2023: Early Career Research Fund (ECRF), Goldsmiths

Publications and research outputs

Book Section

Kapoor, Vikram; Ní Bheacháin, Caoilfhionn and Belk, Russell W. 2024. The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces. In: Cele Otnes and Tina M. Lowry, eds. Rituals, Consumption and Marketing: A Research Companion. Routledge.

Article

Kapoor, Vikram. 2025. Promoting Sustainable Development in Festivals through Ritual Revisions. Journal of Sustainable Tourism, 33(1), pp. 105-121. ISSN 0966-9582

Pentaris, Panagiotis; Freund-Williams, Leo and Kapoor, Vikram. 2024. Religious disaffiliation and sexually minoritised groups: A scoping review of the literature. Journal of Homosexuality, ISSN 0091-8369

Kapoor, Vikram. 2023. Uncloseted. Consumption Markets & Culture, 26(5), pp. 377-385. ISSN 1025-3866

Professional Activity

Kapoor, Vikram and Tasheva, Stefani. 2023. Communication During Crisis: Lessons post-pandemic.

Other

Kapoor, Vikram and Belk, Russell. 2023. Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors. SAGE Research Methods: Business and Management, London.

Conferences and talks

Kapoor, V. "Uncloseted." Transformative Consumer Research Conference, 2023.

Hein, W., V. Kapoor, and R. W. Belk. “Analysis of Analysis: Sharing Practices to Raise Multivoicedness in Diverse Research Teams." GENMAC, 2022.

Kapoor, V., and R. W. Belk. “‘Pressure Creates Diamonds’/‘Fire Refines Gold’: Conceptualizing Coping Capital.” Academy of Marketing Science Conference, June 2021.

Kapoor, V., R. W. Belk, and C. Goulding. “Revisions in Indian Religious Rituals & Festivals During the COVID-19 Pandemic.” 2nd Annual International Symposium on Festival Culture (ISFC), June 2021.

Kapoor, V., M. Patterson, and L. O’Malley. “Identity and Consumption of Multiply Marginalized Homosexuals: An Oral History Approach.” Doctoral Colloquium, University of Stirling Management School, Scotland, 2018.