- Religious disaffiliation and sexually minoritised groups: A scoping review of the literature Pentaris, Panagiotis; Freund-Williams, Leo and Kapoor, Vikram. 2024. Religious disaffiliation and sexually minoritised groups: A scoping review of the literature. Journal of Homosexuality, ISSN 0091-8369
- Uncloseted Kapoor, Vikram. 2023. Uncloseted. Consumption Markets & Culture, 26(5), pp. 377-385. ISSN 1025-3866
- ‘Pressure creates diamonds’/‘fire refines gold’: conceptualizing coping capital Kapoor, Vikram and Belk, Russell. 2022. ‘Pressure creates diamonds’/‘fire refines gold’: conceptualizing coping capital. AMS Review, 12(3-4), pp. 196-215. ISSN 1869-814X
- Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic Kapoor, Vikram; Belk, Russell and Goulding, Christina. 2022. Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic. Journal of Public Policy & Marketing, 41(3), pp. 277-297. ISSN 1547-7207
- Coping and career choices: Irish gay men’s passage from hopelessness to redemption Kapoor, Vikram and Belk, Russell. 2022. Coping and career choices: Irish gay men’s passage from hopelessness to redemption. Consumption Markets & Culture, 25(1), pp. 52-78. ISSN 1025-3866
- Liminal consumption of “the cosmic ballet”: an autoethnography Kapoor, Vikram; Patterson, Maurice and O'Malley, Lisa. 2020. Liminal consumption of “the cosmic ballet”: an autoethnography. Consumption Markets & Culture, 23(1), pp. 61-80. ISSN 1025-3866
- One step deeper: gender and congruity in celebrity endorsement Pradhan, Debasis; Kapoor, Vikram and Moharana, Tapas Ranjan. 2017. One step deeper: gender and congruity in celebrity endorsement. Marketing Intelligence & Planning, 35(6), pp. 774-788. ISSN 0263-4503
Dr Vikram Kapoor
Vikram’s research focuses on consumer identity projects, stigmatized subpopulations, and religion and consumption.
Staff details
Position
Lecturer in Marketing
Department
Institute of Management Studies
v.kapoor (@gold.ac.uk)
Goldsmiths Research Centres/Groups
Dr Vikram Kapoor joined the Institute of Management Studies in 2022. He has previously held academic roles at Birkbeck, University of London. Vikram obtained his PhD from the University of Limerick in Ireland and Mphil from Bocconi University in Italy. He graduated from St. Xavier's College, University of Calcutta, with an MCom and a BCom (Honors) degree.
Vikram won the 2019 ACR-Sheth Public-Purpose Dissertation Award and the 2021 AMS Review-Sheth Foundation Doctoral Competition for Conceptual Articles. His works have been published in the Journal of Public Policy & Marketing, Consumption Markets & Culture, Journal of Sustainable Tourism, Academy of Marketing Science Review, and Marketing Intelligence & Planning. Vikram serves on the Editorial Board of Consumption Markets & Culture and Festival Culture Research & Education, UK. He teaches Consumer Culture, Brand Management and Qualitative research methods. Vikram also serves as the Chair of the IMS PGT Exam Board.
Academic qualifications
- Fellow of the Higher Education Academy 2025
- PhD in Marketing and Management- University of Limerick, Ireland 2020
- MPhil in Business Administration and Management (Marketing)- Bocconi University, Italy 2016
- MCom (Marketing Management)- University of Calcutta, India 2010
- BCom (Honors)- University of Calcutta, India 2002
Teaching and supervision
Research interests
Consumer culture theory
Rituals and festivals
Religion and consumption
Atmospherics
Stigma and identity
Qualitative research methods
Grants and awards
2019: Winner, ACR-Sheth Public-Purpose Dissertation Award
2021: Winner, AMS Review-Sheth Foundation Doctoral Competition for Conceptual Articles
2021: Fellow, Academy of Marketing Science (AMS) Doctoral Consortium
2023: Early Career Research Fund (ECRF), Goldsmiths
Publications and research outputs
Book Section
- The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces Kapoor, Vikram; Ní Bheacháin, Caoilfhionn and Belk, Russell W. 2025. The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces. In: Cele Otnes and Tina M. Lowrey, eds. Rituals, Consumption and Marketing: A Research Companion. Routledge.
Article
- (Re)viewing Postsecularity through the Pragmatic Pursuits of New Religious Movements in India Kapoor, Vikram. 2025. (Re)viewing Postsecularity through the Pragmatic Pursuits of New Religious Movements in India. Religions, 16(2), 157. ISSN 2077-1444
- Promoting Sustainable Development in Festivals through Ritual Revisions Kapoor, Vikram. 2025. Promoting Sustainable Development in Festivals through Ritual Revisions. Journal of Sustainable Tourism, 33(1), pp. 105-121. ISSN 0966-9582
- Dark echoes Kapoor, Vikram. 2025. Dark echoes. Journal of Customer Behaviour, ISSN 1475-3928
Professional Activity
- Communication During Crisis: Lessons post-pandemic Kapoor, Vikram and Tasheva, Stefani. 2023. Communication During Crisis: Lessons post-pandemic.
Other
- Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors Kapoor, Vikram and Belk, Russell. 2023. Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors. SAGE Research Methods: Business and Management, London.
Conferences and talks
Kapoor, V. "Uncloseted." Transformative Consumer Research Conference, 2023.
Hein, W., V. Kapoor, and R. W. Belk. “Analysis of Analysis: Sharing Practices to Raise Multivoicedness in Diverse Research Teams." GENMAC, 2022.
Kapoor, V., and R. W. Belk. “‘Pressure Creates Diamonds’/‘Fire Refines Gold’: Conceptualizing Coping Capital.” Academy of Marketing Science Conference, June 2021.
Kapoor, V., R. W. Belk, and C. Goulding. “Revisions in Indian Religious Rituals & Festivals During the COVID-19 Pandemic.” 2nd Annual International Symposium on Festival Culture (ISFC), June 2021.
Kapoor, V., M. Patterson, and L. O’Malley. “Identity and Consumption of Multiply Marginalized Homosexuals: An Oral History Approach.” Doctoral Colloquium, University of Stirling Management School, Scotland, 2018.