- Meal for Two: A Typology of Co-performed Practices Khanijou, Ratna; Cappellini, Benedetta and Hosany, Sameer. 2021. Meal for Two: A Typology of Co-performed Practices. Journal of Business Research, 134, pp. 675-688. ISSN 0148-2963
- Ethical Dilemmas in Studying Family Consumption Khanijou, Ratna and Pirani, Daniela. 2021. Ethical Dilemmas in Studying Family Consumption. Qualitative Market Research, 24(1), pp. 32-46. ISSN 1352-2752
Dr Ratna Khanijou
Ratna studies collective consumption, routines, sustainable practices and brand relationships
Staff details
Position
Lecturer in Marketing
Department
Institute of Management Studies
R.Khanijou (@gold.ac.uk)
Goldsmiths Research Centres/Groups
Ratna’s research is highly interdisciplinary, informed by theoretical insights from sociology, anthropology, cultural and gender studies to understand consumption and consumer culture. Her current research projects encompass four main themes. First, she explores how families form sustainable routines and habits. Second, she analyses the materialities and performance work involved in gendered rituals. Third, she examines the ethical challenges and dilemmas in studying family consumption practices. And fourth, she analyses how couple brand relationships are formed.
Ratna has presented her work at various international conferences in Europe, and in 2019, her research paper was awarded the Best Paper Award at the Academy of Marketing Conference. She has also received a Team Teaching Commendation from Royal Holloway University of London. Prior to joining academia, Ratna has worked in business development for several industries including personal care cosmetics manufacturing and tourism.
Academic qualifications
- PhD in Marketing 2020
- Masters in Skills of Teaching to Inspire Learning 2016
- MSc in International Management 2014
Research interests
- Collective consumption
- Family routines and habits
- Sustainable routines and habits
- Family brands
- Family Identity
- Gendered rituals
- Feminism
- Qualitative research methods
Grants and awards
2022:
Early Career Research Fund
Awarded £8,800 for the project: Reusing the Nappy: Sustainable consumption in family routines
2019:
Best Paper Award
Academy of Marketing Conference for the paper: Conflicts and Synergies in Doing the Collective Meal
2017:
College Team Teaching Commendation
Royal Holloway University of London for a Highly Interdisciplinary Curriculum and Effective Student Support
Publications and research outputs
Article
- Changing informal institutions via mimesis: gender equality in marriage proposals Hoelscher, Vera; Khanijou, Ratna and Pirani, Daniela. 2023. Changing informal institutions via mimesis: gender equality in marriage proposals. Gender, Work and Organization, 30(1), pp. 52-67. ISSN 0968-6673
- Avoiding failure in academia: strategies from non-Western early career researchers in the UK Khanijou, Ratna and Zakariah, Amalina. 2023. Avoiding failure in academia: strategies from non-Western early career researchers in the UK. Journal of Marketing Management, 39(9-10), pp. 782-806. ISSN 0267-257X
- Interview at QRCA Views on Ethical Dilemmas in Studying Family Consumption Khanijou, Ratna; Pirani, Daniela and Murdoch-Gibson, Sebastian. 2022. Interview at QRCA Views on Ethical Dilemmas in Studying Family Consumption. QRCA Views, 21(3), pp. 22-25.
Digital
- Research Animation Pirani, Daniela; Khanijou, Ratna and Holscher, Vera. 2021. Research Animation.