Mark McCulloch
Staff details
Position
Lecturer in Management/Marketing
Department
Institute of Management Studies
m.mcculloch (@gold.ac.uk)
Mark's pursuits encompass integrated communications, reputation management, as well as teaching and education.
Mark is a skilled educator and former marketing/PR professional with over a decade of industry experience in integrated communications, both in-house and agency-side, particularly in the travel, tourism, and lifestyle sectors. Before joining Goldsmiths in autumn 2023, Mark spent three years as a Senior Lecturer at Manchester Metropolitan University.
Academic qualifications
- Certified Management & Business Educator (CMBE), Chartered Association of Business School
- MA Higher Education, Manchester Metropolitan University
- PGCert (LTHE), Manchester Metropolitan University
- Fellowship (FHEA), AdvanceHE
- BA (Hons) Public Relations, London College of Communication, University of the Arts London
Teaching and supervision
As a Lecturer at Goldsmiths, Mark holds the designations of Fellow of Higher Education (FHEA) and Certified Management & Business Educator (CMBE). He teaches both undergraduate and postgraduate courses in management and marketing and is a member of the Academy of Marketing. Mark serves as Module Leader for several subjects, including Marketing Communications, Product Innovation and Management, Social Responsibilities of Management, and Developing Business Skills. He also supervises undergraduate and postgraduate research projects. Additionally, Mark holds key roles as Deputy Director for UG Management/Marketing Programmes and Recruitment & Conversions Coordinator for the Institute of Management Studies (IMS).
Research interests
Mark's academic endeavors center on teaching and learning, covering pedagogically relevant topics like academic identity, case study development, authentic assessment, the cultivation of business skills, and fostering student success.
Grants and awards
2024:
McCulloch, M. & Colley, D. "Portfolio Perspectives: Enhancing Assessment through Academic Industry Collaboration in Marketing Portfolios"
Academy of Marketing 2024 Pedagogic Research Grant Award Winner. A collaborative project between Goldsmiths, University of London, and Manchester Metropolitan University
Conferences and talks
2024:
McCulloch, M. & Zupic, I. "B.Y.O.S (Build Your Own Skillset): Personalised Business Skill Development for Postgraduate Student Success"
Pedagogic case study presented at CABS LTSE, Birmingham, May 2024
2024:
Graeup, A. & McCulloch, M. "Communicating Under Pressure: Immersive Crisis Simulations for Business Students."
Pedagogic case study presented at CABS LTSE, Birmingham, May 2024
2023:
Graeup, A. & McCulloch, M. "Simulating Student Success: Creating Crisis and Risk Realities in Tourism Education"
Pedagogic case study presented at EuroCHRIE, Vienna, Austria, September 2023
2023:
Graeup, A. & McCulloch, M. "Authentic Assessment in Tourism Crisis and Risk Management: From Inception to Implementation"
Pedagogic case study presented at Manchester Met Learning and Teaching Conference, Manchester, England, June 2023
2023:
McCulloch, M. & McCoy, A. "Professional Passport: An Active Learning Journey to Delivering an 'Extraordinary' Employability Experience"
Pedagogic case study presented at Manchester Met Learning and Teaching Conference, Manchester, England, June 2023
2023:
McCulloch, M. & McCoy, A. "Professional Passport: A Business-Engaged Journey to Delivering an 'Extraordinary' Student Experience"
Pedagogic case study presented at CABS LTSE, Newport, May 2023
2022:
Rhoden, S., Morley, A., Allen, D. & McCulloch, M. "Global Tourism and Local Solutions: Using Community Case Studies in Sustainable T&L"
Pedagogic case study presented at CABS LTSE, Belfast, Northern Ireland, May 2022
2021:
Rhoden, S., Morley, A. & McCulloch, M. "Global Tourism and Local Solutions: Implementing Sustainability in Tourism Education"
Pedagogic case study presented at EuroCHRIE, Aalborg, Denmark, September 2021