Alex Pickering

Alex’s interests cover digital and traditional media, portfolio management, marketing strategy and consumer behaviour.

Staff details

Alex Pickering

Position

Lecturer in Marketing

Department

Institute of Management Studies

Email

alexander.pickering (@gold.ac.uk)

I have 25 years industry experience across retail marketing, fast moving consumer goods and small domestic appliances. I am interested in creating more opportunities for graduates with different experiences and backgrounds to enter the Marketing industry.

I started on the Graduate Management Scheme at Boots, Nottingham, managed marketing for Andrex and Kleenex and most recently worked as a Marketing Director for De’Longhi, Kenwood and Braun.

Academic qualifications

  • University of Durham, BA Modern Languages 1998
  • London Business School, Emerging Leaders Executive programme 2011

Professional projects

Industry judge for the Chartered Institute of Marketing, Marketing Excellence Awards 2019.
Contributor to:
Dzamic, L and Kirby, J. (2018). The Definitive Guide to Strategic Content Marketing. Kogan-Page, London.