Luciana Velloso

Luciana Velloso is a lecturer in Marketing and Programme Director for the BSc Marketing at the Institute of Management Studies at Goldsmiths. She is currently completing her PhD in Marketing at the Schulich School of Business, York University. She holds an MBA in Marketing and International Business and a BSc (Hons) in Communications, both from the Federal University of Rio de Janeiro.

Luciana researches consumers, brands, and the media environment they interact in. Rooted in Consumer Culture Theory (CCT), her research program is centred on media system dynamics, that is, how actors and institutions shape and are shaped by our current media landscape. She is especially interested in the challenges posed by misinformation and datafication.

Luciana has held several teaching, research, and consulting positions throughout her career in Brazil, Canada, and the UK. She has carried out consulting work for the tourism, automobile, and cosmetic industries, as well as the public sector.