MSc
Marketing and Technology
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Why study MSc Marketing and Technology at Goldsmiths
This Masters offers the knowledge and skills required to be a successful marketer in dynamic and technology-driven industries.
- Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies require. This Masters departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.
- The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.
- The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.
- It seeks to enable you to discover new market opportunities that will have a positive impact on the economy, society, and the environment. You will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and learn how to be a successful marketer in the digital marketing era.
You will find this Masters valuable if you:
- Aim to find a marketing job in an entrepreneurial company, in a creative or technology-dominated industry, and/or in the area of digital marketing
- Prefer working in dynamic and fast-changing environments
- Have an entrepreneurial mindset and enjoy thinking outside the box
- Are fascinated by human ingenuity and the latest technological discoveries
- Seek to make a positive impact on society
Contact the department
If you have specific questions about the degree, contact Dr Shaheen Hosany.
Length
1 year full-time, 2 years part-time
Fees
Home - full-time: £15980
Home - part-time: £7990
International - full-time: £23660
Department
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What you'll study
| Module title | Credits |
|---|---|
| Technological Innovation & Market Creation | 15 credits |
| Digital Marketing and Branding | 15 Credits |
| Creating Customer Experiences | 15 Credits |
| Marketing Strategy | 15 credits |
| Marketing Analytics | 15 credits |
| Behavioural Data Science | 15 credits |
All students will also complete a dissertation, which is worth 60 credits.
Note about optional modules (if available): The above is indicative of the typical modules offered, but is not intended to be construed or relied on as a definitive list of what might be available in any given year. The module content and availability is subject to change.
Overview
The MSc Marketing & Technology consists of:
- Six compulsory modules (90 credits)
- A research dissertation (60 credits)
- Two optional modules (30 credits)
Entry requirements
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.
You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level. We consider all aspects of your application when making a decision and may still be able to offer a place even if your qualifications or grades do not meet the published requirements.
International qualifications
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 5.5 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.
How to apply
Apply directly to Goldsmiths using our online application system
To complete your application, you will need to have:
- Details of your academic qualifications
- The email address of your referee who we can request a reference from, or alternatively a copy of your academic reference
- Copies of your educational transcripts or certificates
- A personal statement
You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.
Fees and funding
Annual tuition fees
These are the PG fees for students starting their programme in the 2024/2025 academic year.
- Home - full-time: £15980
- Home - part-time: £7990
- International - full-time: £23660
If your fees are not listed here, please check our postgraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.
It’s not currently possible for international students to study part-time under a student visa. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.
If you are looking to pay your fees please see our guide to making a payment.
Funding opportunities
Find out more about postgraduate fees and explore funding opportunities. If you're applying for funding, you may be subject to an application deadline.
Additional costs
In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.
There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.
Careers
Where this degree can take you
Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme.
Typical jobs include, but are not limited to, the positions of:
- Marketing manager
- Product manager
- Brand manager
- Advertising manager
- PR manager
- Media manager
- Digital communications manager
- Account manager
- Marketing strategist
- Marketing analyst
- Marketing consultant
- Sales manager
Technology clusters
Technology clusters and entrepreneurial hubs present an exciting employment opportunity for graduates of this programme. Through their links with these companies, the programme director and module leaders will seek to encourage entrepreneurial firms in these technology clusters to take on our students for work placements, dissertations, and work after graduation. Specifically, faculty has established several close relationships with companies in important UK technology clusters through their research activities.
The regular use of industry guest speakers aims to facilitate early relationship building between students and potential employers, and potential job and internship opportunities will be advertised on a regular basis.
