PGCert
Promotional Media: Public Relations, Advertising & Marketing
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Why study PR, Advertising & Marketing at Goldsmiths?
The Postgraduate Certificate in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.
- You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.
- This PGCert will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.
- The Department of Media, Communications and Cultural Studies has been ranked second in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 16th in the world (third in the UK) in the 2024 QS World Rankings for communication and media studies.
Study with a career focus
- The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.
- You will also develop specialist 'routes' by choosing optional modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your qualification can be used in a professional context.
- The Department of Media, Communications and Cultural Studies has a strong record of employment prospects for its graduates. Graduates from our programmes have won numerous awards for their practice work, and have gone on to a variety of jobs in the media industry and academia.
Develop your skills or retrain
- The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students.
- The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.
Contact the department
If you have specific questions about the degree, contact Clea Bourne.
Length
Three academic terms (September-June) equivalent to part-time study
Entry requirements
Applicants will normally be expected to hold a good first degree in a relevant subject. Consideration will given to students without this if they have professional experience in this area and are able to demonstrate ability and commitment to the pursuit of a programme of rigorous academic study.
Department
What you'll study
You will study the following compulsory modules:
| Module title | Credits |
|---|---|
| Promotional Media I: Changing Fields & Contexts | 30 credits |
| Promotional Media II: Campaign Skills & Techniques | 30 credits |
Promotional Media I: Changing Fields & Contexts introduces you to power theories and applications to the promotional professions, as well as providing individual and group practice in using discursive analytical techniques.
Promotional Media II: Campaign Skills & Techniques enhances your knowledge of PR, advertising and marketing; enabling you to apply that knowledge to practical examples and case studies as well as incorporating acquired knowledge into practical projects.
Note about optional modules (if available): The above is indicative of the typical modules offered, but is not intended to be construed or relied on as a definitive list of what might be available in any given year. The module content and availability is subject to change.
Teaching and learning
Lectures and seminars provide an opportunity for you to clarify your understanding of particular themes and topics. Seminars include tasks that ask you to discuss, analyse and critically assess different models and perspectives; in this way, seminars also support skills in critical reasoning, and in the development and communication of complex arguments. These tasks also provide you with an opportunity to rehearse skills that will be used in some of the formal assessments.
How you'll be assessed
Two individual 3,500-4,000-word essays (on the 30-credit modules).
Two group projects that assess your knowledge and understanding of: power theories and the ability to apply discourse analytical techniques to explore and deconstruct promotional media texts; promotional skills and techniques and the ability to apply this in a practical way through the designing of a promotional campaign.
Entry requirements
Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study.
International qualifications
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.
How to apply
Apply directly to Goldsmiths using our online application system.
Find out more about applying for a postgraduate qualification at Goldsmiths.
Fees and funding
Annual tuition fees
These are the PG fees for students starting their programme in the 2024/2025 academic year.
If your fees are not listed here, please check our postgraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.
It’s not currently possible for international students to study part-time under a student visa. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.
If you are looking to pay your fees please see our guide to making a payment.
Funding opportunities
Explore the Goldsmiths scholarships finder to find out what funding you may be eligible for.
Paying your fees
Find out about paying your tuition fees.
If you are a UK student you may be eligible for a postgraduate loan.
Find out more about postgraduate fees and explore funding opportunities. If you're applying for funding, you may be subject to an application deadline.
Additional costs
In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.
There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.
Careers
PG Certificate Promotional Media: Public Relations, Advertising and Marketing graduates can expect to enter a wide range of careers. The programme will equip students seeking professional development with the knowledge and skills necessary to pursue (or enhance) careers related to public relations, advertising, marketing communications and promotional campaigning, as well as other related communications roles. Such students will be encouraged to seek work experience in relevant institutions during the programme, although these will not be compulsory and will not be organised by Goldsmiths.
Students will be provided with access to contemporary industry activity and case studies to gain an understanding of how their PG Certificate can be used in a professional context.
