Professor Jonathan Freeman

Jonathan is an expert in media psychology and the human factors of digital media services and products.

Staff details

Professor Jonathan Freeman

Position

Professor and Managing Director, i2 media research

Department

Psychology

Email

j.freeman (@gold.ac.uk)

Website

http://i2mediaresearch.com/

Summary of research

  • presence
  • user experience of digital media
  • restorative media
  • social media
  • gaming
  • digital inclusion, usability and accessibility
  • attitudinal consumer segmentations
  • future media
  • innovation

 

Areas of supervision

PhD, MSc and BSc project supervision:

  • presence
  • user experience of digital media
  • restorative media
  • social media
  • gaming
  • digital inclusion, usability and accessibility
  • attitudinal consumer segmentations
  • future media
  • innovation

 

Publications and research outputs

Article

Conference or Workshop Item

Other

Research Interests

Jonathan is a leading expert in media psychology and human factors of digital media. Taking as his starting point fundamental psychology research and methods, Jonathan has developed and applied a body of knowledge to the evaluation and optimization of digital media products and services, focusing both on user experience and from the user and provider perspective on delivering, monetizing and experiencing better digital media products and services.